Creative Direction
Client
Led the visual storytelling and artistic vision behind the debut and inaugural season of COLTY, an artisanal leather goods brand. Crafted compelling narratives, directed branding, campaign concepts, and visual identity from inception to launch, setting a bold, sophisticated tone that resonated throughout the collection.
Client
Directed the creative soul of It Girl through its inaugural seasons, shaping vibrant narratives of self-expression, love, and limitless identity. Curated visuals, branding, and campaigns that echoed with authenticity, crafting a space where creativity bloomed unapologetically.
IT GIRL S1 &
Client
Conceptualized and directed creative vision, branding, and graphic design for High Sodium Market, an expressive eCommerce platform blending provocative style with bold visuals. Oversaw all visual elements, including apparel design, web graphics, digital content, and social media imagery, building a cohesive brand identity from conception to execution.
Client
Conceptualized, photographed, and modeled for WESTEND, capturing visuals that authentically reflected the brand's ethos and style.
Client
Conceptualized, animated, and edited a dynamic audiovisual piece titled "Virtual Rak," merging original video production, animated green-screen elements, and layered audio design. Utilized creative storytelling techniques, incorporating motivational narration by Oprah synced rhythmically to an original beat, immersive visuals, and symbolic imagery to reflect spoken messages. This piece served as a compelling backdrop for a live performance, showcasing innovative multimedia skills and thoughtful execution from initial concept to polished final product.
Client
Wrote, performed, and creatively directed the original track "Sippin' on La Croix," including filming and editing its accompanying music video. Blended catchy lyricism, captivating visuals, and polished video production to deliver an engaging, cohesive artistic experience.